2020-11-06

Good design - Dieter Rams' ideology
- Source: Good design
- Makes me think of sound design in film
  - Has a huge impact but the viewer shouldn't really notice it unless looking for it
  - It is sound design after all ;)
- Ten principles:
  - Good design is innovative
    - Always new opportunities for innovative design
    - Innovative design develops in tandem with innovative technology
  - Good design makes a product useful
    - Products are bought to be used
    - Functional, psychological, aesthetic
  - Good design is aesthetic
    - Integral to usefulness because products we use everyday influence our well-being
  - Good design makes a product understandable
    - At best, self-explanatory
  - Good design is unobtrusive
    - Like tools --> neither decorative objects nor works of art
    - Design should be restrained
      - Leave room for user's self-expression
  - Good design is honest
    - Doesn't manipulate the consumer
    - No empty promises
  - Good design is long-lasting
    - Not fashionable
    - Never appears antiquated
    - Tough in today's throwaway society
  - Good design is thorough down to the last detail
    - Nothing is arbitrary or left to chance
    - Care and accuracy --> respect to the user
  - Good design is environmentally-friendly
    - Important contributions to preserve the environment
    - Conserves resources
    - Minimizes physical and visual pollution
      - Throughout the entire lifecycle
  - Good design is as little design as possible
    - Less, but better
    - Concentrates on the essentials
      - Essentialism
    - Back to purity, back to simplicity